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The New Recruit Hardcover – January 19, 2007

by Sarah L. Sladek (Author)

3.9 4 ratings

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The Baby Boomer generation has sustained membership associations for quite some time. As that era nears an end, it's time to start thinking about X, Y, and Z -- the next generation of association executives, board members, and volunteers. The New Recruit brings to light the challenges that Boomer-centric membership associations are experiencing and viable solutions that association executives can implement to successfully recruit and retain younger generations. The only succession plan a membership association has is the continuation of its membership. The New Recruit will teach you how to survive the post-Boomer era and create an association for the next generation.

Editorial Reviews

Review

"Recruiting younger members is essential to our future if our organizations are going to remain vibrant and relevent. I give Sladek a lot of credit for taking on a hard and important issue." --John Graham, President and CEO, ASAE & The Center for Association Leadership

About the Author

Sarah L. Sladek is a Generation Xer who has worked and volunteered for numerous regional and national membership organizations. She started researching the absence of younger generations in membership associations in 2002 and has given presentations and published articles on the topic nationwide. Sarah is the founder and president of Limelight Associations, a strategic marketing communications company for membership associations. For more information about her work, visit www.thenewrecruit.org.

Product details

Publisher ‏ : ‎ Expert Publishing (January 19, 2007)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 144 pages
ISBN-10 ‏ : ‎ 1931945667
ISBN-13 ‏ : ‎ 978-1931945660
Item Weight ‏ : ‎ 10.2 ounces
Dimensions ‏ : ‎ 5.5 x 0.5 x 8 inches

Best Sellers Rank: #4,835,474 in Books (See Top 100 in Books)
- #2,698 in Nonprofit Organizations & Charities (Books)

Customer Reviews:
3.9 4 ratings

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Sarah L. Sladek

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Sarah L. Sladek is a best-selling author, sought-after speaker, and CEO who has dedicated her career to helping organizations create cultures of relevance and belonging. Her mission is to deliver the strategy and next-gen intelligence organizations need to curb turnover, disengagement, and decline. Organizations worldwide have sought Sarah's expertise to engage younger generations, increase relevance and competitiveness, and realize growth. She's been referred to as a social equity expert, and recognized as a a Global Leader in Strategy, Talent Economy Influencer, and Woman Who Advances Associations. Sarah's two decades of research on generations and social change and their influences on engagement behaviors is unparalleled. In addition to authoring books and leading research, she is the founder of a strategy development and training firm, a renowned keynote speaker, podcaster, and web show host. She volunteers her time serving on boards of non-profits benefitting women and youth. Backed by years of experience and supported by solid research, Sarah remains committed to helping organizations plan for their futures and prosper in the new economy.

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Ed Halpaus

This is a very good book to read if you're serious about turning around a membership problem!

Reviewed in the United States on April 1, 2014

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I highly recommend this book to anyone who is concerned about membership problems and is interested in finding ways to solve those problems. In my opinion Ms. Sladek does a very good job of explaining the membership problems many associations have had, and continue to experience.
I have the book, read it a couple of times, and continue to read in it for information I can use to help me in my quest to solve membership problems in the non-profit groups in which I have volunteered for a long time. This is a very good book to read if you're serious about turning around a membership problem!
Her other book, "The End of Membership As We Know It" is also a good book, and I refer to it every once in a while. However my favorite of the two is "The New Recruit," because it is focused on the new member, and the differences between the generations. It is a help in defining how to retain and attract the members you want. I recommend this book to my associates whenever the opportunity arises.